Cohen's Fashion Optical- Rockaway Townsquare Mall Rockaway Nj
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| Type | Individual |
|---|---|
| Industry | Eyewear |
| Founded | 1915 (1915) |
| Founder | Hyman Moscot |
| Headquarters | Lower Eastward Side, Manhattan, New York City United States |
| Number of locations | 14 (2020) |
| Area served | Worldwide |
| Key people | Harvey Moscot, (President) Zack Moscot, (Chief Designer Officer) |
| Products |
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| Services |
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| Owner | Moscot family |
| Number of employees | 100 (2020) |
| Website | world wide web |
MOSCOT is a five-generation, family-owned, American luxury eyewear brand, headquartered in New York City, specializing in optical frames and sunglasses. It was founded in the Lower East Side neighborhood of Manhattan in 1915 by Hyman Moscot, which makes it ane of the oldest local businesses in New York Metropolis,[1] too as the 21st oldest eyewear visitor in the world notwithstanding operating today.
History [edit]
Early on years, 20th century [edit]
In 1899, when he was in his 20s, Jewish-Belarusian immigrant Hyman Mushcot arrived in New York Metropolis through Ellis Isle, allegedly where his surname was shortened and changed to Moscot.[2] (In reality, he voluntarily changed his surname himself later on.) He settled down in Manhattan's Lower E Side neighborhood, and having already worked in the optical business organization in his home land, he began selling fix-made eyeglasses from a wooden pushcart on Orchard Street.[one] [3] He spoke but Yiddish, and served the many immigrants that poured into the Lower East Side at the turn of the century.[three]
Hyman Moscot in front end of the first Moscot shop on 94 Rivington St.
In 1910, Hyman married boyfriend immigrant Leba.[ii] 5 years later on, with a family quickly growing, he opened his get-go retail store at 94 Rivington Street, filling its windows with signs, posters, and drawings of giant optics and glasses. (Because of this, some journalists have speculated that the shop, which sat close to the Williamsburg bridge, was F. Scott Fitzgerald's inspiration for the Doctor T. J. Eckleburg billboard in The Bully Gatsby, which the novelist was writing during the same years.)[2] [4]
Sol Moscot sitting in a vintage Ford on Rivington Street in 1934
Hyman and Leba had half dozen children.[2] In 1925, at 15 years one-time, Hyman's youngest son, Solomon, nicknamed "Sol," took over the business organization, and in 1935, moved the store to its location at 118 Orchard Street, where information technology would be located for near eight decades.[3] The bright yellow sign with giant, black-rimmed glasses that adorned its storefront became synonymous with the make, the neighborhood, and downtown New York, and while well-nigh of New York's historical businesses cruel during the Great Depression, the Moscots made information technology through the 1930s.[2]
Sol's son, Joel, began presiding over the House of Moscot in 1951.[2] Mannerly, dedicated, and devoted to his customers, Joel would manage Moscot for over 50 years‚ overseeing the Shop's activities, while conveying the family's values to his sons, who would soon become the fourth generation of Moscots to accept the helm. The oldest, Harvey, graduated from Boston New England College of Optometry in 1986, and began working as a doctor at 118 Orchard.[ii] The youngest, Kenny, entered the business in 1991 with a available'southward degree in finance.[4] In 1996, with father Joel yet at the company, Moscot expanded, opening a 2d shop at 69 W. 14th Street, on the corner of Sixth Avenue, in downtown Manhattan, which remains the company'southward flagship location.[2]
21st century [edit]
The Moscot shop in Brooklyn
After Joel Moscot retired in 2003,[2] the family company rebranded from Sol Moscot to Moscot. Together, the fourth generation Moscot siblings reinvented what was once a neighborhood optical shop into what is now a global brand.[two]
After the death of his brother in 2010, Harvey Moscot became president of the company. Due to gentrification in the Lower East Side, Moscot moved from 118 Orchard Street across Delancey Street to 108 Orchard Street where it remains today. The shop was eventually included in the Tenement Museum's historical tour of the Lower East Side.[five] In 2013, Moscot opened its 3rd flagship shop, this time in the Cobble Hill neighborhood of Brooklyn, the façade of which is reminiscent of the family's first shop at 94 Rivington Street.[2] Moscot after opened shops in Seoul, South Korea, Tokyo, Nippon, and London, England.
Harvey'south son, Zack Moscot studied industrial and product design at the Academy of Michigan in Ann Arbor and began working full fourth dimension at Moscot in 2013. He is now the company'south chief eyewear designer, representing the fifth generation Moscot to join the make.[6]
Eyewear [edit]
Moscot'due south signature mannequin head
The frames, eyeglasses and sunglasses together, are categorized under the MOSCOT Originals and MOSCOT Spirit Collections. Materials vary from acetate to metal and beta-titanium. In the spring of 2008, the brand teamed up with style designer Chris Benz for a limited edition run of four special colors for its classic frame, the "Nebb"; only 200 were available, each numbered for authenticity. The company has since engaged in eyewear collaborations with Simon Miller, Myles Kennedy, Tariq Trotter, Johan Lindeberg for BLK DNM, Mutual Projects, Helio Ascari, and other notable and influential brands and figures.
Artists and celebrities [edit]
Andy Warhol wearing the Miltzen frames
Moscot is popularly known for its collaborations and association with many American artists and celebrities.[vii]
Actor Justin Theroux, a longtime customer of the brand, has a frame named afterwards him based on those his character wore in the 2001 movie Mulholland Drive.[8]
In 2011, the company released a limit edition (only 350 pairs were available) of the Terry Richardson original frame, chosen "Terry".[ix]
In 2014, a limited edition "Grunya" frame designed with the collaboration of The Roots frontman Tariq Trotter was released.[10]
Johnny Depp made the "Lemtosh" frames famous back in 2004, when the psychological thriller motion picture Cloak-and-dagger Window came out.[11] [12] [13]
In 2019, MOSCOT created The MILTZEN in Crystal with historical Rose Custom Made Tint™ for the SFMOMA in celebration of the critically acclaimed showroom, Andy Warhol—From A to B and Back Over again.
References [edit]
- ^ a b "5 of NYC's Oldest Businesses Withal Continuing | Bond Street". Stories on Bond Street . Retrieved April 9, 2016.
- ^ a b c d e f g h i j grand "The 100-Yr Vision of Moscot Eyewear". The Forward . Retrieved Apr 17, 2016.
- ^ a b c Jones, Justin (January xv, 2015). "Moscot, A New York Legend, Turns 100". The Daily Beast . Retrieved April 17, 2016.
- ^ a b "Legendary Optical Store Looks to the Future". The Forward . Retrieved Apr 17, 2016.
- ^ "When Life Gives You lot Lemons, Sell them On the Lower Due east Side | Notes From The Tenement". world wide web.tenement.org. September 9, 2014. Retrieved April 18, 2016.
- ^ "The electrical cars from smart | smart Germany".
- ^ Colman, David (January 25, 2007). "Spectacles Make the Nerd". New York Times (Fashion & Style section). Retrieved March 12, 2009.
- ^ "Moscot's Express-Edition Mulholland Drive Frames". NBC New York . Retrieved April 18, 2016.
- ^ Phili, Stelios (May 16, 2011). "This Just In: Moscot + Terry Richardson Spectacles". GQ . Retrieved April 18, 2016.
- ^ "Moscot & Tariq "Black Thought" Trotter Join Forces in Eyewear Collaboration". New York Tendency Online . Retrieved April 18, 2016.
- ^ Ltd., Hearst Fujingaho Co. "MOSCOT TOKYO". ELLE ONLINE . Retrieved April xviii, 2016.
- ^ "Gli occhiali Moscot di New York: le celeb li amano - Faddy.it". www.vogue.it . Retrieved Apr eighteen, 2016.
- ^ Colman, David (January 25, 2007). "Glasses Make the Nerd". The New York Times. ISSN 0362-4331. Retrieved April 18, 2016.
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